Branding Strategy

• Share Your Story:

  What do you want your audience to know about you? How can you connect more deeply with your customers? Always remember to be authentic.

• Choose your colors:

  Color theory is more than just which colors are visually compatible. Each color in the color wheel has been scientifically proven to evoke emotions in your users. Choose colors that represent your values.

• Use your brand’s voice:

  Do you want to convey that you are a fun or serious company? Traditional or progressive? To speak to your audience, use words and images that will resonate with them and further reinforce your brand’s story.

• Invest in a logo:

  Your logo is meant to be memorable, from the colors you choose to the mood of your brand, you want your logo to accurately represent your business’s identity.

• Develop a marketing strategy:

  Simply being online isn’t enough. Your brand is the image that you communicate, which is targeted to your audience, and used as the “personality” of your company. A defined brand image conveys authority but it also fosters trust, two things you will need for high user engagement.

• Check out your competition:

  Feeling stuck? Look to other influencers in your industry for inspiration.

If you don’t have a brand, you don’t have an identity, and you won’t be able to generate interest in your products or services online. Reach out to me so I can help you define your brand and be a leader in your industry.