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Golden Salon Berkeley

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Case Study

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Good Design is Everything

Golden Salon Berkeley is a green salon focused on providing premium services at an affordable cost. As a sustainable hair salon, it was essential to communicate their mission and values. Golden Salon had a basic DIY Wix website without a defined brand identity.

By upgrading their website – and designing a new logo – the user experience has improved, which has converted web traffic into new clients.

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bottom_divider_color= “#ffffff” flip_bottom_divider= “0” bottom_divider_zindex= “9999” left_divider= “none” left_divider_width= ‘{“d”:{“d”:”50″,”m”:”0″},”m”:”0″}’ left_divider_color= “#ffffff” invert_left_divider= “0” left_divider_zindex= “9999” right_divider= “none” right_divider_width= ‘{“d”:{“d”:”50″,”m”:”0″},”m”:”0″}’ right_divider_color= “#ffffff” invert_right_divider= “0” right_divider_zindex= “9999” z_index= “0” hide_in= “0” animate= “1” animation_type= “none” animation_delay= “0” animation_duration= “300” layout= “1/1” key= “HJ1li-NlWPt”][tatsu_inline_text max_width= ‘{“d”:”90″,”m”:”100″}’ wrap_alignment= “center” text_alignment= ‘{“d”:”left”}’ margin= ‘{“d”:”0px 0px 30px 0px”}’ bg_color= “” typography= ‘{“d”:””}’ box_shadow= “0px 0px 0px 0px rgba(0,0,0,0)” padding= ‘{“d”:”0px 0px 0px 0px”}’ border_style= ‘{“d”:”solid”,”l”:”solid”,”t”:”solid”,”m”:”solid”}’ border= ‘{“d”:”0px 0px 0px 0px”}’ border_color= “” border_radius= “0px” hide_in= “” css_id= “” css_classes= “” animate= “1” animation_type= “none” animation_delay= “0” animation_duration= “300” key= “HJees-4e-vt”]

I focus on creating clean, modern & responsive brand assets that not only look great but also lead to an engaging user experience.

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LOGO

[/tatsu_inline_text][/tatsu_column][tatsu_column bg_color= “” bg_image= “https://kndsdigitalmarketing.com/wp-content/uploads/2022/02/Screen-Shot-2022-02-17-at-2.06.47-PM.png” bg_repeat= “no-repeat” bg_attachment= “scroll” bg_position= ‘{“d”:”top center”}’ bg_size= ‘{“d”:”cover”}’ padding= ‘{“d”:”60% 40px 40px 40px “,”l”:”60% 20px 40px 20px “}’ margin= ‘{“d”:””,”m”:”0px 0px 40px 0px”,”t”:”0px 0px 40px 0px”}’ border_style= ‘{“d”:”solid”,”l”:”solid”,”t”:”solid”,”m”:”solid”}’ border= ‘{“d”:”0px 0px 0px 0px”}’ border_color= “” border_radius= “0px” box_shadow_custom= “0px 0px 0px 0px rgba(0,0,0,0)” bg_video_mp4_src= “” bg_video_ogg_src= “” bg_video_webm_src= “” overlay_color= ‘{“angle”:”45″,”colorPositions”:{“0″:”rgba(0,0,0,0.3)”,”100″:”rgba(0,0,0,0)”}}’ overlay_blend_mode= “normal” animate_overlay= “none” link_overlay= “” vertical_align= “bottom” sticky= “0” offset= ‘{“d”:”0px 0px”}’ column_parallax= “0” column_width= ‘{“d”:25,”l”:25,”t”:50,”m”:100}’ column_mobile_spacing= “0” image_hover_effect= “slow-zoom” column_hover_effect= “tilt” hover_box_shadow= “0px 0px 0px 0px rgba(0,0,0,0)” overflow= “” col_id= “” column_class= “” top_divider= “none” top_divider_height= ‘{“d”:{“d”:”100″,”m”:”0″},”m”:”0″}’ top_divider_color= “#ffffff” flip_top_divider= “0” top_divider_zindex= “9999” bottom_divider= “none” bottom_divider_height= ‘{“d”:{“d”:”100″,”m”:”0″},”m”:”0″}’ bottom_divider_color= “#ffffff” flip_bottom_divider= “0” bottom_divider_zindex= “9999” left_divider= “none” left_divider_width= ‘{“d”:{“d”:”50″,”m”:”0″},”m”:”0″}’ left_divider_color= “#ffffff” invert_left_divider= “0” left_divider_zindex= “9999” right_divider= “none” right_divider_width= ‘{“d”:{“d”:”50″,”m”:”0″},”m”:”0″}’ right_divider_color= “#ffffff” invert_right_divider= “0” right_divider_zindex= “9999” z_index= “0” hide_in= “0” animate= “1” animation_type= “fadeInUp” animation_delay= “100” animation_duration= “300” layout= “1/4” column_spacing= “40px” gutter= “custom” key= “H1Sgob4x-DY”][tatsu_inline_text max_width= ‘{“d”:”100″}’ wrap_alignment= “center” text_alignment= ‘{“d”:”left”}’ margin= ‘{“d”:”0px 0px 5px 0px “}’ bg_color= “” typography= ‘{“d”:””}’ box_shadow= “0px 0px 0px 0px rgba(0,0,0,0)” padding= ‘{“d”:”0px 0px 0px 0px”}’ border_style= ‘{“d”:”solid”,”l”:”solid”,”t”:”solid”,”m”:”solid”}’ border= ‘{“d”:”0px 0px 0px 0px”}’ border_color= “” border_radius= “0px” hide_in= “” css_id= “” css_classes= “” animate= “1” animation_type= “none” animation_delay= “0” animation_duration= “300” key= “HJIxs-NxbPt”]

service menu

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GALLERY

[/tatsu_inline_text][/tatsu_column][tatsu_column bg_color= “” bg_image= “https://kndsdigitalmarketing.com/wp-content/uploads/2022/07/mobile-knds-digital-golden-salon-berkeley-mockup-portfolio.png” bg_repeat= “no-repeat” bg_attachment= “scroll” bg_position= ‘{“d”:”center center”}’ bg_size= ‘{“d”:”cover”}’ padding= ‘{“d”:”60% 40px 40px 40px “,”l”:”60% 20px 40px 20px “}’ margin= ‘{“d”:””}’ border_style= ‘{“d”:”solid”,”l”:”solid”,”t”:”solid”,”m”:”solid”}’ border= ‘{“d”:”0px 0px 0px 0px”}’ border_color= “” border_radius= “0px” box_shadow_custom= “0px 0px 0px 0px rgba(0,0,0,0)” bg_video_mp4_src= “” bg_video_ogg_src= “” bg_video_webm_src= “” overlay_color= ‘{“angle”:”45″,”colorPositions”:{“0″:”rgba(0,0,0,0.3)”,”100″:”rgba(0,0,0,0)”}}’ overlay_blend_mode= “normal” animate_overlay= “none” link_overlay= “” vertical_align= “bottom” sticky= “0” offset= ‘{“d”:”0px 0px”}’ column_parallax= “0” column_width= ‘{“d”:25,”l”:25,”t”:50,”m”:100}’ column_mobile_spacing= “0” image_hover_effect= “slow-zoom” column_hover_effect= “tilt” hover_box_shadow= “0px 0px 0px 0px rgba(0,0,0,0)” overflow= “” col_id= “” column_class= “” top_divider= “none” top_divider_height= ‘{“d”:{“d”:”100″,”m”:”0″},”m”:”0″}’ top_divider_color= “#ffffff” flip_top_divider= “0” top_divider_zindex= “9999” bottom_divider= “none” bottom_divider_height= ‘{“d”:{“d”:”100″,”m”:”0″},”m”:”0″}’ bottom_divider_color= “#ffffff” flip_bottom_divider= “0” bottom_divider_zindex= “9999” left_divider= “none” left_divider_width= ‘{“d”:{“d”:”50″,”m”:”0″},”m”:”0″}’ left_divider_color= “#ffffff” invert_left_divider= “0” left_divider_zindex= “9999” right_divider= “none” right_divider_width= ‘{“d”:{“d”:”50″,”m”:”0″},”m”:”0″}’ right_divider_color= “#ffffff” invert_right_divider= “0” right_divider_zindex= “9999” z_index= “0” hide_in= “0” animate= “1” animation_type= “fadeInUp” animation_delay= “300” animation_duration= “300” layout= “1/4” column_spacing= “40px” gutter= “custom” key= “rJtloWEg-vK”][tatsu_inline_text max_width= ‘{“d”:”100″}’ wrap_alignment= “center” text_alignment= ‘{“d”:”left”}’ margin= ‘{“d”:”0px 0px 5px 0px “}’ bg_color= “” typography= ‘{“d”:””}’ box_shadow= “0px 0px 0px 0px rgba(0,0,0,0)” padding= ‘{“d”:”0px 0px 0px 0px”}’ border_style= ‘{“d”:”solid”,”l”:”solid”,”t”:”solid”,”m”:”solid”}’ border= ‘{“d”:”0px 0px 0px 0px”}’ border_color= “” border_radius= “0px” hide_in= “” css_id= “” css_classes= “” animate= “1” animation_type= “none” animation_delay= “0” animation_duration= “300” key= “S1qej-VebDF”]

WEB DESIGN

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How I’ve helped Golden Salon improve their online presence and brand image.

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Branding

New logo, color palatte, and brand image.

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Marketing

Marketing consultations and support; Google My Business; copywriting.

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Development

Custom Wix website with chat integration.

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Design

Engaging and attractive UX/UI with dynamic content.

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AUTOMATION

Online Booking.

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SEO

On-site and off-site search engine optimization.

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Testimonial

[/tatsu_text][testimonials testimonial_font_size= “22” author_role_font= “h6” alignment= “center” pagination= “” slide_show= “no” slide_show_speed= “4000” hide_in= “” css_id= “” css_classes= “” animate= “1” animation_type= “none” animation_delay= “0” animation_duration= “300” padding= ‘{“d”:””}’ margin= ‘{“d”:””}’ border_style= ‘{“d”:”solid”,”l”:”solid”,”t”:”solid”,”m”:”solid”}’ border= ‘{“d”:””}’ border_color= “” border_radius= “” box_shadow= “0px 0px 0px 0px rgba(0,0,0,0)” key= “Hy74oW4lbDt”][testimonial author_image= “https://kndsdigitalmarketing.com/wp-content/uploads/2022/07/Screen-Shot-2022-07-02-at-1.42.08-PM.png” quote_color= ‘{“id”:”palette:1″,”color”:”rgba(241,241,241,1)”}’ author= “Rose” author_color= ‘{“id”:”palette:3″,”color”:”rgba(21,117,120,1)”}’ author_role= “Owner” author_role_color= ‘{“id”:”palette:0″,”color”:”rgba(1,188,190,1)”}’ key= “r1N4ibVg-PK”]

I recently opened my own business and needed a professional web designer. I didn’t have much of an idea about how I wanted it to look and work. I only had general points. Karen totally took the reins and worked tirelessly to achieve my perfect website. Completely impressed. I also am a member of a digital marketing group and was having serious issues with my Google My Business page and they, for months, could not get to the bottom of it. I finally asked Karen to take a look. She literally solved a problem I had been dealing with for four plus months and solved it overnight. A digital sleuth I tell you!!! Utterly impressed. Total recommend, I will be back!

[/testimonial][/testimonials][/tatsu_column][/tatsu_row][/tatsu_section]