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Heat’n Sweep Fireplace & Barbecue

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Case Study

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Heat’n Sweep is a fireplace and barbecue store located in Canton, Michigan.

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Good Design is Everything

[I have updated their website again in 2022] Client had an outdated website that was difficult to navigate and lacked a defined brand voice. Now when people find Heat’n Sweep online, they know they are working with professionals. Since investing in a new website, they’ve been able to convey their expertise and authority online.

By upgrading their website, the user experience has been improved, which has converted visitors into new customers. Now engagement is high and bounce rate is low.

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left_divider= “none” left_divider_width= ‘{“d”:{“d”:”50″,”m”:”0″},”m”:”0″}’ left_divider_color= “#ffffff” invert_left_divider= “0” left_divider_zindex= “9999” right_divider= “none” right_divider_width= ‘{“d”:{“d”:”50″,”m”:”0″},”m”:”0″}’ right_divider_color= “#ffffff” invert_right_divider= “0” right_divider_zindex= “9999” z_index= “0” hide_in= “0” animate= “1” animation_type= “none” animation_delay= “0” animation_duration= “300” layout= “1/1” key= “S1kl_17Y52_”][tatsu_inline_text max_width= ‘{“d”:”90″,”m”:”100″}’ wrap_alignment= “center” text_alignment= ‘{“d”:”left”}’ margin= ‘{“d”:”0px 0px 30px 0px”}’ bg_color= “” typography= ‘{“d”:””}’ box_shadow= “0px 0px 0px 0px rgba(0,0,0,0)” padding= ‘{“d”:”0px 0px 0px 0px”}’ border_style= ‘{“d”:”solid”,”l”:”solid”,”t”:”solid”,”m”:”solid”}’ border= ‘{“d”:”0px 0px 0px 0px”}’ border_color= “” border_radius= “0px” hide_in= “” css_id= “” css_classes= “” animate= “1” animation_type= “none” animation_delay= “0” animation_duration= “300” key= “rkleOyQYqnd”]

I focus on creating clean, modern & responsive brand assets that not only look great but also lead to an engaging user experience.

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LOGO

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PRODUCT CATALOG

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GALLERY

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WEB DESIGN

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The Value of SEO

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Search engine optimization (SEO) improves the quality and quantity of website traffic from search engines. The goal of SEO is to target unpaid traffic (“organic search” results) rather than direct traffic or referral traffic.

SEO is performed because a website will receive more traffic when it ranks higher on the search results page. More traffic means more website visitors, which then convert into paying customers.

Heat’n Sweep’s visitors have been converted into happy customers through a compelling brand strategy, which includes integrated digital marketing with a fully optimized website.

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0px rgba(0,0,0,0)” overflow= “” col_id= “” column_class= “” top_divider= “none” top_divider_height= ‘{“d”:”100″,”m”:”0″}’ top_divider_color= “#ffffff” flip_top_divider= “0” top_divider_zindex= “9999” bottom_divider= “none” bottom_divider_height= ‘{“d”:”100″,”m”:”0″}’ bottom_divider_color= “#ffffff” flip_bottom_divider= “0” bottom_divider_zindex= “9999” left_divider= “none” left_divider_width= ‘{“d”:”50″,”m”:”0″}’ left_divider_color= “#ffffff” invert_left_divider= “0” left_divider_zindex= “9999” right_divider= “none” right_divider_width= ‘{“d”:”50″,”m”:”0″}’ right_divider_color= “#ffffff” invert_right_divider= “0” right_divider_zindex= “9999” z_index= “0” hide_in= “” animate= “1” animation_type= “none” animation_delay= “0” animation_duration= “300” layout= “1/1” key= “fX1Auddme”][tatsu_text bg_color= “” color= “” max_width= ‘{“d”:”100″}’ wrap_alignment= “center” text_alignment= ‘{“d”:”center”}’ margin= ‘{“d”:”0px 0px 30px 0px”}’ box_shadow= “0px 0px 0px 0px rgba(0,0,0,0)” padding= 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PPC Advertising

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“none” hover_box_shadow= “0px 0px 0px 0px rgba(0,0,0,0)” overflow= “” col_id= “” column_class= “” top_divider= “none” top_divider_height= ‘{“d”:”100″,”m”:”0″}’ top_divider_color= “#ffffff” flip_top_divider= “0” top_divider_zindex= “9999” bottom_divider= “none” bottom_divider_height= ‘{“d”:”100″,”m”:”0″}’ bottom_divider_color= “#ffffff” flip_bottom_divider= “0” bottom_divider_zindex= “9999” left_divider= “none” left_divider_width= ‘{“d”:”50″,”m”:”0″}’ left_divider_color= “#ffffff” invert_left_divider= “0” left_divider_zindex= “9999” right_divider= “none” right_divider_width= ‘{“d”:”50″,”m”:”0″}’ right_divider_color= “#ffffff” invert_right_divider= “0” right_divider_zindex= “9999” z_index= “0” hide_in= “” animate= “1” animation_type= “none” animation_delay= “0” animation_duration= “300” layout= “1/4” key= “SL709BOPD8”][tatsu_text bg_color= “” color= “” max_width= ‘{“d”:”100″}’ wrap_alignment= “center” text_alignment= ‘{“d”:”left”}’ margin= ‘{“d”:”0px 0px 30px 0px”}’ box_shadow= “0px 0px 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Google Ad Campaign

With a modest budget, client was able to see a growth in online traffic as well as foot traffic to their physical location. Campaign focused on increasing the number of visitors to their retail store / showroom through location and call extensions. Relevant keyword use and targeted ads increased conversions.

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How I’ve helped Heat’n Sweep improve their online presence and brand image.

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Branding

New logo, color palatte, brand voice and strategy.

[/tatsu_inline_text][/tatsu_column][tatsu_column bg_color= “rgba(255,255,255,1)” bg_image= “” bg_repeat= “no-repeat” bg_attachment= “scroll” bg_position= ‘{“d”:”top left”}’ bg_size= ‘{“d”:”cover”}’ padding= ‘{“d”:”50px 40px 50px 40px “}’ margin= ‘{“d”:””}’ border_style= ‘{“d”:”solid”,”l”:”solid”,”t”:”solid”,”m”:”solid”}’ border= ‘{“d”:”0px 0px 0px 0px”}’ border_color= “” border_radius= “0” box_shadow_custom= “0px 5px 30px 0px rgba(214,215,216,0.57)” bg_video_mp4_src= “” bg_video_ogg_src= “” bg_video_webm_src= “” overlay_color= “” overlay_blend_mode= “none” animate_overlay= “none” link_overlay= “” vertical_align= “none” sticky= “0” offset= ‘{“d”:”0px 0px”}’ column_parallax= “0” column_width= ‘{“d”:”33.33″,”m”:”100″,”t”:100}’ column_mobile_spacing= “0” image_hover_effect= “none” column_hover_effect= “none” hover_box_shadow= “0px 0px 0px 0px rgba(0,0,0,0)” overflow= “” col_id= “” column_class= “” top_divider= “none” top_divider_height= ‘{“d”:{“d”:”100″,”m”:”0″},”m”:”0″}’ top_divider_color= “#ffffff” flip_top_divider= “0” top_divider_zindex= “9999” bottom_divider= “none” bottom_divider_height= ‘{“d”:{“d”:”100″,”m”:”0″},”m”:”0″}’ bottom_divider_color= “#ffffff” flip_bottom_divider= “0” bottom_divider_zindex= “9999” left_divider= “none” left_divider_width= ‘{“d”:{“d”:”50″,”m”:”0″},”m”:”0″}’ left_divider_color= “#ffffff” invert_left_divider= “0” left_divider_zindex= “9999” right_divider= “none” right_divider_width= ‘{“d”:{“d”:”50″,”m”:”0″},”m”:”0″}’ right_divider_color= “#ffffff” invert_right_divider= “0” right_divider_zindex= “9999” z_index= “0” hide_in= “0” animate= “1” animation_type= “none” animation_delay= “0” animation_duration= “300” layout= “1/3” key= “ByV-_17Kq3d”][tatsu_icon icon_type= “icon” name= “icon-megaphone” icon_image= “http://placehold.it/150×150” size= “large” style= “plain” icon_style= “plain” bg_color= “” hover_bg_color= “” color= ‘{“id”:”palette:0″,”color”:”#e0a240″}’ hover_color= “” border_style= ‘{“d”:”solid”,”l”:”solid”,”t”:”solid”,”m”:”solid”}’ border_width= “” border_color= “” hover_border_color= “” border= ‘{“d”:”0px 0px 0px 0px”}’ outer_border_color= “” alignment= “none” ripple_effect= “0” ripple_color= “” href= “” new_tab= “0” lightbox= “0” image= “” video_url= “” hover_effect= “none” animation_type= “none” animation_delay= “0” margin= ‘{“d”:”0px 0px 20px 0px”}’ box_shadow= “0px 0px 0px 0px rgba(0,0,0,0)” hover_box_shadow= “0px 0px 0px 0px rgba(0,0,0,0)” hide_in= “” css_id= “” css_classes= “” animate= “1” animation_duration= “300” padding= ‘{“d”:””}’ border_radius= “” key= “BkHbuJmYqn_”][/tatsu_icon][tatsu_inline_text max_width= ‘{“d”:”100″}’ wrap_alignment= “center” text_alignment= ‘{“d”:”left”}’ margin= ‘{“d”:”0px 0px 30px 0px”}’ bg_color= “” typography= ‘{“d”:””}’ box_shadow= “0px 0px 0px 0px rgba(0,0,0,0)” padding= ‘{“d”:”0px 0px 0px 0px”}’ border_style= ‘{“d”:”solid”,”l”:”solid”,”t”:”solid”,”m”:”solid”}’ border= ‘{“d”:”0px 0px 0px 0px”}’ border_color= “” border_radius= “0” hide_in= “” css_id= “” css_classes= “” animate= “1” animation_type= “none” animation_delay= “0” animation_duration= “300” key= “SyIWuJmYc3u”]

Marketing

PPC Smart Campaigns, search engine marketing, reputation management.

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Development

Custom WordPress website with reviews integration and custom lead form.

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Design

Engaging and attractive UX/UI with dynamic content.

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AUTOMATION

Google Workspace calendar appointment setting with 3rd party sms appointment confirmations and reminders.

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SEO

On-site and off-site search engine optimization.

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The Challenge

To upgrade the quality of Heat’n Sweep’s online presence. To generate more foot traffic to their retail store and showroom. To convey their years of experience and great reputation online to attract new customers.

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The Outcome

Client immediately saw a growth in leads from their website and Google listing. Online reviews increased from 4 stars to 4.6 stars due to reputation management and social media presence. Client expectations were exceeded and hired more staff to keep up with demand.

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Solutions

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• Complete Site Re-design
• Custom WordPress Development
• Search Engine Optimization
• Portfolio Gallery with Before and Afters
• Effective CTA to Visit Showroom
• Product Catalog
• Dynamic User Experience

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• Google My Business Listing and Management
• Search Engine Profiles
• Google Ads Campaign
• Email Leads Mailing List
• Gsuite Set-up and Shop Calendar Assistance
• Appointment setting and sms reminders
• Social Media Support

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• Update Logo to Resemble Existing Store Signage
• Leverage Years in Business
• Emphasis on Customer Testimonials and Online Review Responses
• Reflect Customer Values in Brand Message
• Ensure brand voice is cohesive throughout all online channels

[/tatsu_icon_card][/tatsu_column][/tatsu_row][/tatsu_section][tatsu_section bg_color= “” bg_image= “” bg_repeat= “no-repeat” bg_attachment= ‘{“d”:”scroll”}’ bg_position= ‘{“d”:”top left”}’ bg_size= ‘{“d”:”cover”}’ bg_animation= “none” padding= ‘{“d”:”45px 0px 135px 0px”}’ margin= ‘{“d”:”0px 0px 0px 0px”}’ bg_video_mp4_src= “” bg_video_ogg_src= “” bg_video_webm_src= “” overlay_color= “” overlay_blend_mode= “normal” section_height_type= “auto” custom_height= ‘{“d”:””}’ vertical_align= “center” top_divider= “none” top_divider_zindex= “9999” bottom_divider_zindex= “9999” bottom_divider= “none” top_divider_height= ‘{“d”:”100″}’ top_divider_position= “above” bottom_divider_height= ‘{“d”:”100″}’ bottom_divider_position= “below” top_divider_color= “#ffffff” bottom_divider_color= “#ffffff” invert_top_divider= “0” invert_bottom_divider= “0” flip_top_divider= “0” flip_bottom_divider= “0” section_id= “” section_class= “” section_title= “TESTIMONIAL” offset_value= “0px” full_screen_header_scheme= “background–dark” overflow= “” z_index= “0” hide_in= “mobile,tablet,laptop,desktop” animate= “1” animation_type= “none” animation_delay= “0” animation_duration= “300” border_style= ‘{“d”:”solid”,”l”:”solid”,”t”:”solid”,”m”:”solid”}’ border= ‘{“d”:””}’ border_color= “” border_radius= “” box_shadow= “0px 0px 0px 0px rgba(0,0,0,0)” key= “pyHF1cKycE”][tatsu_row full_width= “0” bg_color= “” border_style= ‘{“d”:”solid”,”l”:”solid”,”t”:”solid”,”m”:”solid”}’ border= ‘{“d”:””}’ border_color= “” no_margin_bottom= “0” equal_height_columns= “0” gutter= “medium” column_spacing= “px” fullscreen_cols= “0” swap_cols= “0” padding= ‘{“d”:”50px 0px 100px 0px”}’ margin= ‘{“d”:”0px 0px”}’ row_id= “” row_class= “” box_shadow= “0px 5px 30px 0px rgba(214,215,216,0.57)” border_radius= “0” hide_in= “” animate= “1” animation_type= “none” animation_delay= “0” animation_duration= “300” layout= “1/1” key= “tXHGSVE_f_”][tatsu_column bg_color= “” bg_image= “” bg_repeat= “no-repeat” bg_attachment= “scroll” bg_position= ‘{“d”:”top left”}’ bg_size= ‘{“d”:”cover”}’ padding= ‘{“d”:”0px 0px 0px 0px”}’ margin= ‘{“d”:””}’ border_style= ‘{“d”:”solid”,”l”:”solid”,”t”:”solid”,”m”:”solid”}’ border= ‘{“d”:””}’ border_color= “” border_radius= “0” box_shadow_custom= “0px 0px 0px 0px rgba(0,0,0,0)” bg_video_mp4_src= “” bg_video_ogg_src= “” bg_video_webm_src= “” overlay_color= “” overlay_blend_mode= “normal” animate_overlay= “none” link_overlay= “” vertical_align= “none” sticky= “0” offset= ‘{“d”:”0px 0px”}’ column_parallax= “0” column_width= ‘{“d”:100,”l”:100,”t”:100,”m”:100}’ column_mobile_spacing= “0” image_hover_effect= “none” column_hover_effect= “none” hover_box_shadow= “0px 0px 0px 0px rgba(0,0,0,0)” overflow= “” col_id= “” column_class= “” top_divider= “none” top_divider_height= ‘{“d”:”100″,”m”:”0″}’ top_divider_color= “#ffffff” flip_top_divider= “0” top_divider_zindex= “9999” bottom_divider= “none” bottom_divider_height= ‘{“d”:”100″,”m”:”0″}’ bottom_divider_color= “#ffffff” flip_bottom_divider= “0” bottom_divider_zindex= “9999” left_divider= “none” left_divider_width= ‘{“d”:”50″,”m”:”0″}’ left_divider_color= “#ffffff” invert_left_divider= “0” left_divider_zindex= “9999” right_divider= “none” right_divider_width= ‘{“d”:”50″,”m”:”0″}’ right_divider_color= “#ffffff” invert_right_divider= “0” right_divider_zindex= “9999” z_index= “0” hide_in= “” animate= “1” animation_type= “none” animation_delay= “0” animation_duration= “300” layout= “1/1” key= “ld65Fsp9L”][tatsu_text bg_color= “” color= ‘{“id”:”palette:4″,”color”:”rgba(40,45,49,1)”}’ max_width= ‘{“d”:”100″}’ wrap_alignment= “center” text_alignment= ‘{“d”:”left”}’ margin= ‘{“d”:”0px 0px 30px 0px”}’ box_shadow= “0px 0px 0px 0px rgba(0,0,0,0)” padding= ‘{“d”:”0px 0px 0px 0px”}’ border_style= ‘{“d”:”solid”,”l”:”solid”,”t”:”solid”,”m”:”solid”}’ border= ‘{“d”:”0px 0px 0px 0px”}’ border_color= “” border_radius= “0px” text_typography= ‘{“d”:””}’ hide_in= “” css_id= “” css_classes= “” animate= “1” animation_type= “none” animation_delay= “0” animation_duration= “300” key= “YnwGXhPI4”]

Testimonial

[/tatsu_text][testimonials testimonial_font_size= “22” author_role_font= “h6” alignment= “center” pagination= “” slide_show= “no” slide_show_speed= “4000” hide_in= “” css_id= “” css_classes= “” animate= “1” animation_type= “none” animation_delay= “0” animation_duration= “300” padding= ‘{“d”:””}’ margin= ‘{“d”:””}’ border_style= ‘{“d”:”solid”,”l”:”solid”,”t”:”solid”,”m”:”solid”}’ border= ‘{“d”:””}’ border_color= “” border_radius= “” box_shadow= “0px 0px 0px 0px rgba(0,0,0,0)” key= “dXvpGMmig2”][testimonial author_image= “https://kndsdigitalmarketing.com/wp-content/uploads/2020/10/Screen-Shot-2020-10-19-at-10.45.08-PM-420×442.png” quote_color= ‘{“id”:”palette:1″,”color”:”rgba(241,241,241,1)”}’ author= “Alex” author_color= ‘{“id”:”palette:3″,”color”:”rgba(21,117,120,1)”}’ author_role= “Owner” author_role_color= ‘{“id”:”palette:0″,”color”:”rgba(1,188,190,1)”}’ key= “fnf7RcUyF”]

Business has been overwhelming lately… and honestly it’s more than we can handle.

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