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Pointe’s Pantry

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Case study

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Good Design is Everything

Client had been working as a personal chef for friends and was ready to expand her business online. She knew she needed to have an optimized website and brand identity to generate new leads.

Our marketing efforts allowed her to quickly scale her business and open a new storefront to keep up with demand. She is now a highly respected and sought-after meal delivery chef serving her local community.

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left_divider= “none” left_divider_width= ‘{“d”:{“d”:”50″,”m”:”0″},”m”:”0″}’ left_divider_color= “#ffffff” invert_left_divider= “0” left_divider_zindex= “9999” right_divider= “none” right_divider_width= ‘{“d”:{“d”:”50″,”m”:”0″},”m”:”0″}’ right_divider_color= “#ffffff” invert_right_divider= “0” right_divider_zindex= “9999” z_index= “0” hide_in= “0” animate= “1” animation_type= “none” animation_delay= “0” animation_duration= “300” layout= “1/1” key= “rJJeK_Yxi2O”][tatsu_inline_text max_width= ‘{“d”:”90″,”m”:”100″}’ wrap_alignment= “center” text_alignment= ‘{“d”:”left”}’ margin= ‘{“d”:”0px 0px 30px 0px”}’ bg_color= “” typography= ‘{“d”:””}’ box_shadow= “0px 0px 0px 0px rgba(0,0,0,0)” padding= ‘{“d”:”0px 0px 0px 0px”}’ border_style= ‘{“d”:”solid”,”l”:”solid”,”t”:”solid”,”m”:”solid”}’ border= ‘{“d”:”0px 0px 0px 0px”}’ border_color= “” border_radius= “0px” hide_in= “” css_id= “” css_classes= “” animate= “1” animation_type= “none” animation_delay= “0” animation_duration= “300” key= “rylxKOtxi2d”]

I focus on creating clean, modern & responsive brand assets that not only look great but also lead to an engaging user experience.

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LOGO

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MENUS

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SOCIAL POSTS

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WEB DESIGN

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The Value of SEO

Search engine optimization (SEO) improves the quality and quantity of website traffic from search engines. The goal of SEO is to target unpaid traffic (“organic search” results) rather than direct traffic or referral traffic.

SEO is performed because a website will receive more traffic when it ranks higher on the search results page. More traffic means more website visitors, which then convert into paying customers.

Pointe’s Pantry’s visitors have been converted into happy customers through a compelling brand strategy, which includes integrated digital marketing with a fully optimized website.

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animation_type= “none” animation_delay= “0” animation_duration= “300” key= “SyJWKdFxinu”]

How I’ve helped Pointe’s Pantry grow their online presence and brand image.

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Branding

New logo, color palatte, brand voice and strategy.

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Marketing

Social Media posts, email marketing and print assets.

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Development

Custom WordPress website with Online Ordering System.

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Design

Engaging and attractive UX/UI with dynamic content.

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AUTOMATION

Lead-gen, email marketing and online ordering.

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SEO

On-site and off-site search engine optimization.

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The Challenge

To establish Pointe’s Pantry’s brand and online presence. To generate more leads for their meal delivery service. To convey their expertise and showcase their reviews from existing clients, to attract new customers.

The Outcome

Client immediately saw a growth in leads from their website. Online automation tools allowed them to focus on doing what they do best. Client expectations were exceeded and opened a new storefront to keep up with demand.

Solutions

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Responsive Site Design
Custom WordPress Development
Search Engine Optimization
Updated Weekly Menus
Effective CTA to fill out contact form
Online Ordering System
Dynamic User Experience

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Google My Business Listing and Management
Lead-gen Mailing List
Email Marketing campaigns
Social Media Posts
Print Materials

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New Logo and brand image
Leverage Client Reviews
Emphasis on Homecooked oven-to-table meals for busy families
Reflect Customer Values in Brand Message
Ensure brand voice is cohesive throughout all online channels

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Pointe’s Pantry

Pointe’s Pantry

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