Pointe’s Pantry

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Pointe’s Pantry

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Case study

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Good Design is Everything

Client had been working as a personal chef for friends and was ready to expand her business online. She knew she needed to have an optimized website and brand identity to generate new leads.

Our marketing efforts allowed her to quickly scale her business and open a new storefront to keep up with demand. She is now a highly respected and sought-after meal delivery chef serving her local community.

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left_divider= “none” left_divider_width= ‘{“d”:{“d”:”50″,”m”:”0″},”m”:”0″}’ left_divider_color= “#ffffff” invert_left_divider= “0” left_divider_zindex= “9999” right_divider= “none” right_divider_width= ‘{“d”:{“d”:”50″,”m”:”0″},”m”:”0″}’ right_divider_color= “#ffffff” invert_right_divider= “0” right_divider_zindex= “9999” z_index= “0” hide_in= “0” animate= “1” animation_type= “none” animation_delay= “0” animation_duration= “300” layout= “1/1” key= “rJJeK_Yxi2O”][tatsu_inline_text max_width= ‘{“d”:”90″,”m”:”100″}’ wrap_alignment= “center” text_alignment= ‘{“d”:”left”}’ margin= ‘{“d”:”0px 0px 30px 0px”}’ bg_color= “” typography= ‘{“d”:””}’ box_shadow= “0px 0px 0px 0px rgba(0,0,0,0)” padding= ‘{“d”:”0px 0px 0px 0px”}’ border_style= ‘{“d”:”solid”,”l”:”solid”,”t”:”solid”,”m”:”solid”}’ border= ‘{“d”:”0px 0px 0px 0px”}’ border_color= “” border_radius= “0px” hide_in= “” css_id= “” css_classes= “” animate= “1” animation_type= “none” animation_delay= “0” animation_duration= “300” key= “rylxKOtxi2d”]

I focus on creating clean, modern & responsive brand assets that not only look great but also lead to an engaging user experience.

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LOGO

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MENUS

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SOCIAL POSTS

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WEB DESIGN

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The Value of SEO

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Search engine optimization (SEO) improves the quality and quantity of website traffic from search engines. The goal of SEO is to target unpaid traffic (“organic search” results) rather than direct traffic or referral traffic.

SEO is performed because a website will receive more traffic when it ranks higher on the search results page. More traffic means more website visitors, which then convert into paying customers.

Pointe’s Pantry’s visitors have been converted into happy customers through a compelling brand strategy, which includes integrated digital marketing with a fully optimized website.

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rgba(0,0,0,0)” drop_shadow= “drop-shadow(0px 0px 0px rgba(0,0,0,0))” border_radius= “0” lazy_load= “0” placeholder_bg= “” offset= ‘{“d”:”0px 0px”}’ lightbox= “0” link= “” new_tab= “0” hide_in= “” css_id= “” css_classes= “” animate= “1” animation_type= “none” animation_delay= “0” animation_duration= “300” padding= ‘{“d”:””}’ margin= ‘{“d”:”0px 0px 0px 0px”}’ key= “ryB6dt6O1F”][/tatsu_image][/tatsu_column][/tatsu_row][/tatsu_section][tatsu_section bg_color= “rgba(255,255,255,1)” bg_image= “” bg_repeat= “no-repeat” bg_attachment= ‘{“d”:”scroll”}’ bg_position= ‘{“d”:”top left”}’ bg_size= ‘{“d”:”cover”}’ bg_animation= “none” padding= ‘{“d”:”90px 0px 90px 0px”}’ margin= ‘{“d”:”0px 0px 0px 0px”}’ bg_video_mp4_src= “” bg_video_ogg_src= “” bg_video_webm_src= “” overlay_color= “” overlay_blend_mode= “none” section_height_type= “auto” custom_height= ‘{“d”:””}’ vertical_align= “center” top_divider= “none” top_divider_zindex= “9999” bottom_divider_zindex= “9999” bottom_divider= “none” 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swap_cols= “0” padding= ‘{“d”:”0px 0px 0px 0px”}’ margin= ‘{“d”:”0px 0px”}’ row_id= “” row_class= “” box_shadow= “0px 0px 0px 0px rgba(0,0,0,0)” border_radius= “0” hide_in= “0” animate= “1” animation_type= “none” animation_delay= “0” animation_duration= “300” layout= “1/1” key= “H1nxYuFeohO”][tatsu_column bg_color= “” bg_image= “” bg_repeat= “no-repeat” bg_attachment= “scroll” bg_position= ‘{“d”:”top left”}’ bg_size= ‘{“d”:”cover”}’ padding= ‘{“d”:”0px 0px 0px 0px”}’ margin= ‘{“d”:””}’ border_style= ‘{“d”:”solid”,”l”:”solid”,”t”:”solid”,”m”:”solid”}’ border= ‘{“d”:”0px 0px 0px 0px”}’ border_color= “” border_radius= “0” box_shadow_custom= “0px 0px 0px 0px rgba(0,0,0,0)” bg_video_mp4_src= “” bg_video_ogg_src= “” bg_video_webm_src= “” overlay_color= “” overlay_blend_mode= “none” animate_overlay= “none” link_overlay= “” vertical_align= “none” sticky= “0” offset= ‘{“d”:”0px 0px”}’ column_parallax= “0” column_width= ‘{“d”:”100″}’ column_mobile_spacing= “0” image_hover_effect= “none” 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animation_type= “none” animation_delay= “0” animation_duration= “300” key= “SyJWKdFxinu”]

How I’ve helped Pointe’s Pantry grow their online presence and brand image.

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Branding

New logo, color palatte, brand voice and strategy.

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Marketing

Social Media posts, email marketing and print assets.

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Development

Custom WordPress website with Online Ordering System.

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Design

Engaging and attractive UX/UI with dynamic content.

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AUTOMATION

Lead-gen, email marketing and online ordering.

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SEO

On-site and off-site search engine optimization.

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The Challenge

To establish Pointe’s Pantry’s brand and online presence. To generate more leads for their meal delivery service. To convey their expertise and showcase their reviews from existing clients, to attract new customers.

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The Outcome

Client immediately saw a growth in leads from their website. Online automation tools allowed them to focus on doing what they do best. Client expectations were exceeded and opened a new storefront to keep up with demand.

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Solutions

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  • Responsive Site Design
  • Custom WordPress Development
  • Search Engine Optimization
  • Updated Weekly Menus
  • Effective CTA to fill out contact form
  • Online Ordering System
  • Dynamic User Experience

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  • Google My Business Listing and Management
  • Lead-gen Mailing List
  • Email Marketing campaigns
  • Social Media Posts
  • Print Materials

[/tatsu_icon_card][/tatsu_column][tatsu_column bg_color= “” bg_image= “” bg_repeat= “no-repeat” bg_attachment= “scroll” bg_position= ‘{“d”:”top left”}’ bg_size= ‘{“d”:”cover”}’ padding= ‘{“d”:”0px 0px 0px 0px”}’ margin= ‘{“d”:””}’ border_style= ‘{“d”:”solid”,”l”:”solid”,”t”:”solid”,”m”:”solid”}’ border= ‘{“d”:””}’ border_color= “” border_radius= “0” box_shadow_custom= “0px 0px 0px 0px rgba(0,0,0,0)” bg_video_mp4_src= “” bg_video_ogg_src= “” bg_video_webm_src= “” overlay_color= “” overlay_blend_mode= “normal” animate_overlay= “none” link_overlay= “” vertical_align= “none” sticky= “0” offset= ‘{“d”:”0px 0px”}’ column_parallax= “0” column_width= ‘{“d”:33.33,”l”:33.33,”t”:33.33,”m”:100}’ column_mobile_spacing= “0” image_hover_effect= “none” column_hover_effect= “none” hover_box_shadow= “0px 0px 0px 0px rgba(0,0,0,0)” overflow= “” col_id= “” column_class= “” top_divider= “none” top_divider_height= ‘{“d”:”100″,”m”:”0″}’ top_divider_color= “#ffffff” flip_top_divider= “0” top_divider_zindex= “9999” bottom_divider= “none” bottom_divider_height= ‘{“d”:”100″,”m”:”0″}’ bottom_divider_color= “#ffffff” flip_bottom_divider= “0” bottom_divider_zindex= “9999” left_divider= “none” left_divider_width= ‘{“d”:”50″,”m”:”0″}’ left_divider_color= “#ffffff” invert_left_divider= “0” left_divider_zindex= “9999” right_divider= “none” right_divider_width= ‘{“d”:”50″,”m”:”0″}’ right_divider_color= “#ffffff” invert_right_divider= “0” right_divider_zindex= “9999” z_index= “0” hide_in= “” animate= “1” animation_type= “none” animation_delay= “0” animation_duration= “300” layout= “1/3” key= “HJQmFuFgjh_”][tatsu_icon_card style= “style1” horizontal_alignment= “left” vertical_alignment= “top” icon_type= “icon” icon= “icon-icon_box-checked” svg_icon= “linea:basic_mail” image= “http://placehold.it/150×150” bg_size= “cover” size= “medium” icon_style= “plain” icon_bg= “” icon_color= ‘{“id”:”palette:0″,”color”:”rgba(1,188,190,1)”}’ icon_hover_color= “” svg_icon_color= ‘{“id”:”palette:0″,”color”:”rgba(1,188,190,1)”}’ svg_icon_hover_color= “” line_animate= “0” box_shadow= “0px 0px 0px 0px rgba(0,0,0,0)” title= “Brand Strategy” url= “https://kndsdigitalmarketing.com/services/” new_tab= “0” title_font= “h6” title_color= “” title_hover_color= “” caption_font= “body” margin= ‘{“d”:”0 0 30px 0″}’ caption_color= “” outer_box_shadow= “0px 0px 0px 0px rgba(0,0,0,0)” hide_in= “” css_id= “” css_classes= “” animate= “1” animation_type= “none” animation_delay= “0” animation_duration= “300” padding= ‘{“d”:””}’ border_style= ‘{“d”:”solid”,”l”:”solid”,”t”:”solid”,”m”:”solid”}’ border= ‘{“d”:””}’ border_color= “” border_radius= “” key= “H1VQtOFgsnd”]

  • New Logo and brand image
  • Leverage Client Reviews
  • Emphasis on Homecooked oven-to-table meals for busy families
  • Reflect Customer Values in Brand Message
  • Ensure brand voice is cohesive throughout all online channels

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About KNDS Digital

KNDS has been immersed in the realm of digital marketing since 2012, boasting a distinguished academic background in graphic design coupled with a plethora of prestigious digital marketing certifications. Continuously abreast of the cutting-edge advancements in both digital marketing and design, KNDS epitomizes a consummate professional at the forefront of industry innovation.

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KNDS provides affordable digital marketing services to local businesses who need to improve or establish their online presence. We work one-on-one to develop an online presence that communicates trust and authority to your audience. Get in touch today to get started.