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Pretty Important Pets

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Case Study

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Good Design is Everything

Pretty Important Pets is Expert dog trainer and canine evaluator specializing in the development of working partnerships between humans and dogs.

As a nationally-certified canine evaluator and seasoned dog trainer, Jackie needed to communicate the benefits of her skills. She takes a holistic approach to helping clients, and their dogs, by focusing on the science of canine behavior.

Client requested an upbeat, unpretentious brand identity to communicate her approachable personality, and an optimized, lead-generating website that displayed her services and qualifications.

I provided a solid brand strategy through design assets, consultations and various touchpoints to help her market her services on and offline.

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left_divider= “none” left_divider_width= ‘{“d”:{“d”:”50″,”m”:”0″},”m”:”0″}’ left_divider_color= “#ffffff” invert_left_divider= “0” left_divider_zindex= “9999” right_divider= “none” right_divider_width= ‘{“d”:{“d”:”50″,”m”:”0″},”m”:”0″}’ right_divider_color= “#ffffff” invert_right_divider= “0” right_divider_zindex= “9999” z_index= “0” hide_in= “0” animate= “1” animation_type= “none” animation_delay= “0” animation_duration= “300” layout= “1/1” key= “Sk1lGhqCc2_”][tatsu_inline_text max_width= ‘{“d”:”90″,”m”:”100″}’ wrap_alignment= “center” text_alignment= ‘{“d”:”left”}’ margin= ‘{“d”:”0px 0px 30px 0px”}’ bg_color= “” typography= ‘{“d”:””}’ box_shadow= “0px 0px 0px 0px rgba(0,0,0,0)” padding= ‘{“d”:”0px 0px 0px 0px”}’ border_style= ‘{“d”:”solid”,”l”:”solid”,”t”:”solid”,”m”:”solid”}’ border= ‘{“d”:”0px 0px 0px 0px”}’ border_color= “” border_radius= “0px” hide_in= “” css_id= “” css_classes= “” animate= “1” animation_type= “none” animation_delay= “0” animation_duration= “300” key= “r1xef29Cch_”]

I focus on creating clean, modern & responsive brand assets that not only look great but also lead to an engaging user experience.

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LOGO

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WINDOW DECALS

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LAWN SIGN

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WEB DESIGN

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The Value of SEO

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Search engine optimization (SEO) improves the quality and quantity of website traffic from search engines. The goal of SEO is to target unpaid traffic (“organic search” results) rather than direct traffic or referral traffic.

SEO is performed because a website will receive more traffic when it ranks higher on the search results page. More traffic means more website visitors, which then convert into paying customers.

Pretty Important Pets’ visitors have been converted into happy customers through a compelling brand strategy, which includes integrated digital marketing with a fully optimized website.

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rgba(0,0,0,0)” drop_shadow= “drop-shadow(0px 0px 0px rgba(0,0,0,0))” border_radius= “0” lazy_load= “0” placeholder_bg= “” offset= ‘{“d”:”0px 0px”}’ lightbox= “0” link= “” new_tab= “0” hide_in= “” css_id= “” css_classes= “” animate= “1” animation_type= “none” animation_delay= “0” animation_duration= “300” padding= ‘{“d”:””}’ margin= ‘{“d”:”0px 0px 0px 0px”}’ key= “HJSVHOTdyF”][/tatsu_image][/tatsu_column][/tatsu_row][/tatsu_section][tatsu_section bg_color= “rgba(255,255,255,1)” bg_image= “” bg_repeat= “no-repeat” bg_attachment= ‘{“d”:”scroll”}’ bg_position= ‘{“d”:”top left”}’ bg_size= ‘{“d”:”cover”}’ bg_animation= “none” padding= ‘{“d”:”90px 0px 90px 0px”}’ margin= ‘{“d”:”0px 0px 0px 0px”}’ bg_video_mp4_src= “” bg_video_ogg_src= “” bg_video_webm_src= “” overlay_color= “” overlay_blend_mode= “none” section_height_type= “auto” custom_height= ‘{“d”:””}’ vertical_align= “center” top_divider= “none” top_divider_zindex= “9999” bottom_divider_zindex= “9999” bottom_divider= “none” 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swap_cols= “0” padding= ‘{“d”:”0px 0px 0px 0px”}’ margin= ‘{“d”:”0px 0px”}’ row_id= “” row_class= “” box_shadow= “0px 0px 0px 0px rgba(0,0,0,0)” border_radius= “0” hide_in= “0” animate= “1” animation_type= “none” animation_delay= “0” animation_duration= “300” layout= “1/1” key= “S1nlfn90q3O”][tatsu_column bg_color= “” bg_image= “” bg_repeat= “no-repeat” bg_attachment= “scroll” bg_position= ‘{“d”:”top left”}’ bg_size= ‘{“d”:”cover”}’ padding= ‘{“d”:”0px 0px 0px 0px”}’ margin= ‘{“d”:””}’ border_style= ‘{“d”:”solid”,”l”:”solid”,”t”:”solid”,”m”:”solid”}’ border= ‘{“d”:”0px 0px 0px 0px”}’ border_color= “” border_radius= “0” box_shadow_custom= “0px 0px 0px 0px rgba(0,0,0,0)” bg_video_mp4_src= “” bg_video_ogg_src= “” bg_video_webm_src= “” overlay_color= “” overlay_blend_mode= “none” animate_overlay= “none” link_overlay= “” vertical_align= “none” sticky= “0” offset= ‘{“d”:”0px 0px”}’ column_parallax= “0” column_width= ‘{“d”:”100″}’ column_mobile_spacing= “0” image_hover_effect= “none” column_hover_effect= “none” hover_box_shadow= “0px 0px 0px 0px rgba(0,0,0,0)” overflow= “” col_id= “” column_class= “” top_divider= “none” top_divider_height= ‘{“d”:{“d”:”100″,”m”:”0″},”m”:”0″}’ top_divider_color= “#ffffff” flip_top_divider= “0” top_divider_zindex= “9999” bottom_divider= “none” bottom_divider_height= ‘{“d”:{“d”:”100″,”m”:”0″},”m”:”0″}’ bottom_divider_color= “#ffffff” flip_bottom_divider= “0” bottom_divider_zindex= “9999” left_divider= “none” left_divider_width= ‘{“d”:{“d”:”50″,”m”:”0″},”m”:”0″}’ left_divider_color= “#ffffff” invert_left_divider= “0” left_divider_zindex= “9999” right_divider= “none” right_divider_width= ‘{“d”:{“d”:”50″,”m”:”0″},”m”:”0″}’ right_divider_color= “#ffffff” invert_right_divider= “0” right_divider_zindex= “9999” z_index= “0” hide_in= “0” animate= “1” animation_type= “none” animation_delay= “0” animation_duration= “300” layout= “1/1” key= “BJagznqRqnO”][be_special_heading6 title_content= “SERVICES PROVIDED” border_style= “style2” font_size= 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animation_type= “none” animation_delay= “0” animation_duration= “300” key= “r1JbM3qCqh_”]

How I’ve helped Pretty Important Pets establish their online presence and brand image.

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Branding

New logo, color palatte, brand voice and strategy.

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Marketing

PPC Smart Campaigns and search engine marketing.

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Development

Custom WordPress website with reviews integration and custom lead form.

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Design

Engaging and attractive UX/UI with dynamic content.

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AUTOMATION

Google Workspace calendar appointment setting with 3rd party sms appointment confirmations and reminders.

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SEO

On-site and off-site search engine optimization.

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The Challenge

To build PIP’s brand and establish a strong online presence. To communicate client’s qualifications, experience and authority. To generate new qualified leads. To create a cohesive brand message for PIP’s on and off-line marketing materials.

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The Outcome

Continued business growth. Schedule leads in advance to keep up with demand. Develop strong, trusted relationships with dog owners and their dogs. Communicate friendly professionalism and expertise online.

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Solutions

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• Custom WordPress Design
• Search Engine Optimization
• Effective Calls-to-Action
• Custom Lead Generation Contact Form
• Engaging User Experience
• Clean, Simple User Interface
• Hosting, Email and Domain Management

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• Google My Business Listing and Management
• Search Engine Profiles
• Social Media Support
• Free Online Listings
• Business Consultations

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• Bright, Memorable Logo
• Cohesive Design Assets
• Upbeat and Approachable Brand Voice
• Solution-oriented Brand Message
• Professional Web Copy
• Emphasis on Client Testimonials

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Testimonial

[/tatsu_text][testimonials testimonial_font_size= “20” author_role_font= “special” alignment= “center” pagination= “” slide_show= “no” slide_show_speed= “4000” hide_in= “” css_id= “” css_classes= “” animate= “1” animation_type= “none” animation_delay= “0” animation_duration= “300” padding= ‘{“d”:””,”m”:”0px 10px 0px 10px”}’ margin= ‘{“d”:””}’ border_style= ‘{“d”:”solid”,”l”:”solid”,”t”:”solid”,”m”:”solid”}’ border= ‘{“d”:””}’ border_color= “” border_radius= “” box_shadow= “0px 0px 0px 0px rgba(0,0,0,0)” key= “HkmEG29A9hd”][testimonial author_image= “https://kndsdigitalmarketing.com/wp-content/uploads/2020/10/Screen-Shot-2020-10-19-at-10.46.53-PM-420×454.png” quote_color= ‘{“id”:”palette:1″,”color”:”rgba(241,241,241,1)”}’ author= “Jackie” author_color= ‘{“id”:”palette:3″,”color”:”rgba(21,117,120,1)”}’ author_role= “Owner” author_role_color= ‘{“id”:”palette:0″,”color”:”rgba(1,188,190,1)”}’ key= “HJVNf25Cc3O”]

Working with KNDS has catapulted my business plan into a live, visible reality and I cannot thank her enough. Karen, of KNDS, is instrumental in growing my new business from inital launch to hitting all sales goals. Creating a longterm commitment with KNDS clients, Karen ensures marketing needs are always met. Bringing fresh ideas, forward thinking marketing strategies and much talent, Karen can assist any business in becoming successful. Get KNDS on your team!!

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