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What Is Included in a Professional Website Build?

Every website project begins with an approved proposal that defines the specific pages, features and services included. A professional build generally covers much more than placing text and images int...

Who Writes the Website Copy?

Clients are strongly encouraged to provide all website copy, photographs and supporting content before development begins. Uploading complete materials into the shared Google Drive is one of the most ...

How to Prepare Photographs for a Website Project

Original photographs help establish credibility and show customers what the business, work and people actually look like. Upload to the shared Google Drive folder the highest-quality original files av...

How Are Brand Colors, Fonts and Visual Direction Selected?

Visual direction begins with the business, not with current design trends. Existing logos, colors and brand standards are reviewed first. The website’s audience, services, market position, photography...

Why Calls to Action Should Match the Customer’s Decision Process

A call to action tells the visitor what to do next. It should reflect the level of commitment a customer is ready to make. A customer researching a complex professional service may not be ready to “bu...

What Happens During Website Development?

Development begins after the proposal is approved, the initial payment is received and the required materials and account access have been provided. The website is normally built in a private developm...

Can I View the Website Before It Goes Live?

Yes. The website is reviewed in a private development or staging environment before launch. A preview link is provided when the build has reached the appropriate review stage. This allows the client t...

Why a Website Needs a Traffic Strategy

A website cannot generate inquiries, sales or appointments if the right people never visit it. Launching a professional website creates the foundation for digital marketing. It does not automatically ...

What Are the Phases of a Website Project?

A website project moves through a series of defined phases. Each phase must be completed before the next can progress efficiently. 1. Proposal and Agreement The proposal defines the project scope, inc...