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Project Communication and Feedback Guidelines

Category: Getting Started

Communication and Support Email is the primary communication channel during active website and digital marketing projects. It is used for project decisions, approvals, content submissions, scheduling,...

Reviewing Your Proposal and Contract

Category: Getting Started

Your proposal defines the recommended work, project scope, deliverables, fees and payment schedule. It may also identify services, software or third-party costs that are not included in the quoted pro...

Preparing Your Website Hosting and Technical Accounts

Category: Getting Started

Every website requires a domain name, hosting environment and supporting technical configuration. These services are related, but they are not the same. The domain is the website address (for example,...

What Are the Phases of a Website Project?

Category: Websites

A website project moves through a series of defined phases. Each phase must be completed before the next can progress efficiently. 1. Proposal and Agreement The proposal defines the project scope, inc...

What Is Included in a Professional Website Build?

Category: Websites

Every website project begins with an approved proposal that defines the specific pages, features and services included. A professional build generally covers much more than placing text and images int...

Using the Shared Google Drive

Category: Getting Started

A shared Google Drive folder is used to collect and organize the materials needed for the project. This provides one central location for copy, photographs, logos, brand files, reference documents and...

Why a Website Needs a Traffic Strategy

Category: Websites

A website cannot generate inquiries, sales or appointments if the right people never visit it. Launching a professional website creates the foundation for digital marketing. It does not automatically ...

Can I View the Website Before It Goes Live?

Category: Websites

Yes. The website is reviewed in a private development or staging environment before launch. A preview link is provided when the build has reached the appropriate review stage. This allows the client t...

What Happens During Website Development?

Category: Websites

Development begins after the proposal is approved, the initial payment is received and the required materials and account access have been provided. The website is normally built in a private developm...

Why Calls to Action Should Match the Customer’s Decision Process

Category: Websites

A call to action tells the visitor what to do next. It should reflect the level of commitment a customer is ready to make. A customer researching a complex professional service may not be ready to “bu...

How Are Brand Colors, Fonts and Visual Direction Selected?

Category: Websites

Visual direction begins with the business, not with current design trends. Existing logos, colors and brand standards are reviewed first. The website’s audience, services, market position, photography...

How to Prepare Photographs for a Website Project

Category: Websites

Original photographs help establish credibility and show customers what the business, work and people actually look like. Upload to the shared Google Drive folder the highest-quality original files av...